| |
| |
|
Advertising Information |
|
|
|
6 Ways To Get More Sales From Your Advertisement
To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece. 1. Offer an impressive benefit for the client It must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safety benefits for the family etc. If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product. Frame the major benefit in a storyline with the customer involved. Make it really clear what is involved, i.e what's in it for them. Be specific, spell it out. It should be immediately understood. Include the product. Attract good customers through high level benefits for them. Your main message must make the customer say. 'This is important to me, I must found out more'. 2. Make The Customer Believe Your Claims What you state could be true, but a lot of potential customers don't tend to believe advertisers. Over bragging can kill the ad. Keep the claims honest and reasonable. It will pay off in the long run. 3. Make The Layout & Design Reader Friendly Layout
Typography
4. Stress What Is Unique Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your competitors. 5. Attract Attention With Something New Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'. 6. Keep The Reader Involved Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feelig like they are part of your advertisment story. This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active. A courtesy copy of your publication or web page URL would be appreciated. (c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com brings you sales & marketing strategies, promotional marketing products and advice for financial success, sales success and personal development success
MORE RESOURCES:
Advertising - Google News |
|
|
|
RELATED ARTICLES
How to Write Ads that Pull Orders If your ads aren't paying off then you need this quick method in writing ads that get orders. Step 1 - Write a headline that will draw attention to your product or service. Getting the Most Out of Your Networking Group Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers. Effective Promotions Through Local Classified Sites Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible. Push vs Pull Advertising Push vs. Pull Advertising - Understand the Consequences for your Product or ServiceYou will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability for "pull" and "push" advertising. How To Write Kick-Ass, Profit Pulling Adverts For Your Business? Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'.. Business Plan Appeal - Five Rules For Writing Attention Grabbing Headlines The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors. How To Write Super-Effective Ads and Sales Letters! "The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters. Create Your Dynamic Elevator Speech So, what's an elevator speech, and how do you get one?What Is It?An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. Good Design Makes Good Sense Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers. Magnetic Business Cards: Make Your Marketing Message Stick What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation. Make the Right Advertising Decisions Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness. Cable Ads 5 Bucks! Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. Promotional Vehicles It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium?What is a promotional vehicle?A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services. Not Another Calendar! - Choose Advertising Specialties That Sell As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, whatsits and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up. Harness the Power of Direct Marketing - More Small Business Power Tools One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office. Heard A Good Radio Ad Lately? Neither Have We To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated as a necessary evil with little effort put into it. The Forgotten Advertising Tip I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea.While it seems like a good idea to spend your monthly advertising budget all at once at the first of the month, is it really gaining you the best exposure? Even if you are running ads on various websites and networks, there is a pretty good chance many of those that see your ad on one site are going to see them on another. 100 Excellent Words and 70 Action Getting Phrases for Ad Writing 100 Excellent Words Absolutely. Amazing. Humor in Advertising Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Moving Message Board Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as marquee information billboards.
|
| home | site map | Recommended Partner Sites |
| © 2008 |
