Advertising Information

Create A Killer Brochure: 9 Steps to the Perfect Piece


If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:

1 Grab Attention
You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get the adrenaline pumping, tears flowing, or sides splitting. Spark their curiosity and they will keep reading.

2 Time and Convenience
Provide value by meeting time and convenience needs. Offer useful information that will be of immediate benefit to the reader, whether they buy or not. Provide welcome advice rather than untimely interruptions. Position yourself as the expert and build relationships before the sale.

3 Know Your Audience
It's not about you. Your audience wants to know how they can increase their sales/efficiency. Find out what your audience needs, then offer it. Make sure you have a high You to I/We ratio.

4 Know Yourself
What is your product or service? Describe it in brief easy to understand language. Explain why you are a better choice than your competition. What is your advantage?

5 Make it Sparkle
Your brochure is a reflection of you- so make it shine. Unless you are a graphic designer- get help. A well designed brochure will get you more bang for your buck. A poorly designed brochure will waste money and actually drive people away.

6 What and How
Features tell you what is offered, benefits tell you how this is good news. Low fat is a feature, it won't clog your life giving arteries is a benefit.

7 Be consistent
A brochure is one tool in your marketing tool box. All of your tools need to work together to reinforce the message- same look, same feel, colors, design and message.

8 Action!
Now what? Tell the reader what to do- call, visit website, buy today. Don't you dare leave off any pertinent information like your phone number, address, website. Link your brochure to the next step in the relationship.

9 Copy Right
Your copy must grab attention, provide value, be audience centered, promote your advantage over the competition, be consistent, highlight features and benefits, have a call to action and be written in clear easy to understand language.

Michael Daehn is the founder of marketingenious consulting and author of the book The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ available at http://www.sevenkeysmarketing.com and http://www.borders.com. Visit his website at http://www.marketingenious.com or e-mail michael@daehntrain.com.


MORE RESOURCES:

Earthtimes (press release)

Visible World and Ensequence Expand Advanced Advertising Solutions
MarketWatch - 14 hours ago
By leveraging the ETV/EBIF industry standard, interactive television advertising content can now be delivered to a specific target audience through ...
Vendors Team To Target Interactive Ads Multichannel News
Visible World and Ensequence Expand Advanced Advertising Solutions International Business Times
all 12 news articles


Dial M For MySpace mobile advertising
Reuters - 9 hours ago
MySpace co-founder Chris DeWolfe is bullish on the mobile advertising market, but says ad agencies and corporate sponsors haven’t figured out to dial into ...
Reuters Summit-MySpace CEO cautiously optimistic on '09 guardian.co.uk
News Corp's MySpace CEO cautiously optimistic on 2009 NewsBlaze
MySpace CEO “cautiously optimistic” Utalkmarketing
CNET News - Silicon Alley Insider
all 17 news articles


Healthline Networks Selected as the Exclusive Search and ...
CNNMoney.com - 18 hours ago
The Healthline Media Network will represent myOptumHealth.com in all advertising transactions including display ads, custom media solutions and network ...


KELOLAND TV

SD lawmakers question no-bid tourism ad contracts
Forbes, NY - 11 hours ago
By CHET BROKAW , 12.01.08, 03:39 PM EST South Dakota lawmakers on Monday questioned no-bid contracts that pay a Sioux Falls advertising firm millions of ...
Retirement Laws Committee To Meet Dec. 3 Yankton Daily Press
Busy Travel Day KELOLAND TV
all 12 news articles


In-game advertising for THQ, SEGA, Eidos and Midway
Neoseeker - 14 hours ago
Last week THQ partnered with Massive for a global, multiyear, multi-title in-game advertising deal, and now have signed on with Double Fusion, ...
Double Fusion nets PS3 deals Develop
Double Fusion Partners With Four Publishers For In-Game PS3 Ads Gamasutra
Double Fusion Toggles Exclusive Ad Pacts MEDIAWEEK
Consumer Electronics Net
all 21 news articles


SF fighting to collect fines over billboards
San Francisco Chronicle,  USA - 3 hours ago
"Outdoor advertising is a lucrative industry, so the companies are hiring very skilled lawyers who are waging legal challenges. ...


BBC News

Facebook Aims to Extend Its Reach Across the Web
New York Times, United States - 3 hours ago
Like Beacon, the controversial advertising program that Facebook introduced and then withdrew last year after it raised a hullabaloo over privacy, ...
Facebook Connect Tracks Friends Sci-Tech Today
Facebook Takes Pole Position on Data Portability Over Google, MySpace eWeek
Facebook Connect Is Ready To Conquer The Web eFluxMedia
Washington Post - VNUNet.com
all 52 news articles


Titan Worldwide Shores Up Philadelphia and Southern New Jersey ...
MarketWatch - 17 hours ago
Titan Worldwide has signed an exclusive contract to manage the out-of-home advertising assets of the Delaware River Port Authority's subsidiary, ...


Lamont joins online advertising group after boardroom bloodletting
guardian.co.uk, UK - 8 hours ago
Former Tory chancellor Norman Lamont is joining the board of controversial online advertising group Phorm after a boardroom power struggle that led to the ...
Phorm says non-exec chairman, COO leave company Reuters
Lord Lamont joins Phorm Financial Times
Lamont and ex-Ofcom exec join Phorm board PC Pro
ShareCast - Media Guardian
all 14 news articles


Marchex to Participate in the Credit Suisse 2008 Annual Technology ...
MarketWatch - 14 hours ago
a local search and advertising company, today announced that Russell C. Horowitz, Marchex Chairman and CEO, will present at the following investor ...

Advertising - Google News

home | site map | Recommended Partner Sites
© 2008