Advertising Information

Advertising Information

What the Newspaper Ad Person Won't Tell You


Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers.

The Skinny on Billboards


Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere.

9 Tips for Better Billboards


It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.

7 Tips for Better Ads


The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad.

Books, Bibles and Fast-Talkers


Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.

What Do Your Ads Say?


Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.Everything.

The SKINNY on Radio Advertising


From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks.

Should You Advertise on TV?


When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I can't answer that questions until I ask a number of questions first.

Send em to the White Pages


Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.

15 Tips for Better Yellow Page Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

5 Tips for Hot Yellow Pages Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.

Radio Interview 101


Different Types of Station ContactReaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course.

Creditability In Advertising


I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc.

7 Unique Ways To Get FREE Advertising


1. Give Testimonials When you purchase a product or service and it exceeds your expectations e-mail the business a testimonial.

When Advertising Wears Out


One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).

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MORE RESOURCES:

Wall Street Journal

Rising US dollar will hurt Internet-based Google, Yahoo, Expedia ...
Financial Post, Canada - 1 hour ago
Another trend affecting Internet companies is how online advertising dollars are being spent as the US economy stutters. A front page story in the Wall ...
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CNET News - ZDNet.com.au
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Mobile Marketing Consumer Response is Heavily Influenced by ...
MarketWatch - Sep 5, 2008
NEW YORK, Sep 05, 2008 (BUSINESS WIRE) -- While most consumers' initial reactions to marketing and advertising messages on their mobile phone can often be ...
Consumers want incentives to respond to mobile ads Fiercemobilecontent
Examine the Mobile Market in Sri Lanka: Including Opportunities ... MarketWatch
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DailyTech

Microsoft’s Windows advertising, minus the Windows
Financial Times, UK - 18 hours ago
High-profile new advertising campaigns like this often become the target of instant judgment from self-appointed “experts”, and this one was no different ...
Seinfeld-Windows TV Ad Anything But 'Delicious' Slashdot
Windows Vista: The OS About Nothing InformationWeek
Microsoft Launches Latest Windows Advertising Push DailyTech
Wall Street Journal - Seattle Times
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Tunica CVB Switches Advertising Firms
Memphis Daily News,  USA - 11 hours ago
The Tunica Convention and Visitors Bureau has switched the advertising agency that currently represents the bureau to the Memphis-based firm carpenter ...


BBC News

Crucial Movie Plot Points Too Risque for British Advertising Standards
Jossip, NY - Sep 5, 2008
Advertising regulations exist to keep the consumer safe. This is why tobacco companies can't advertise near churches or schools, why hardcore sex is not ...
Latest James Bond flick criticised for glorifying armed violence Oneindia
jolie disarmed Toronto Star
Angelina Jolie Wanted In UK? G4 TV
Utalkmarketing - AHN
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MediaPost Publications

Obama, McCain have contrasting styles in Web advertising
Los Angeles Times, CA - Sep 5, 2008
By Jim Puzzanghera, Los Angeles Times Staff Writer It's been hard to avoid Barack Obama's distinctive red, white and blue "O" logo on display ads as you ...
Obama Expands Lead on McCain in Online Advertising Battle in June ... MarketWatch
Study says Obama beating McCain in online advertising Direct Traffic Media
Obama online advertising trumps McCain by 75:1 in June TG Daily
WebProNews - Internet News
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Wired News

Kellogg’s Finds a Windfall in Online Advertising
Wired News - 21 hours ago
By Meghan Keane September 05, 2008 | 2:58:01 PMCategories: Advertising Along with Kraft Foods, Hershey, and General Mills, cereal maker Kellogg Co. ...


Curbing advertising will cut obesity
The Australian, Australia - Sep 5, 2008
Restrictions on junk food advertising to children are a bit like that. The Australian Communications and Media Authority, in its draft report on children's ...
A code on junk foods Irish Times
Weasel words on junk food ads Brisbane Times
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Back up the truck for good advertising
Melbourne Herald Sun, Australia - Sep 5, 2008
So I searched a little pile of trade magazines to find a few shining examples of good advertising in the category. After a couple of hours I had found none. ...


MedHeadlines

Advertising to Consumers Does Not Increase Drug Sales
MedHeadlines, IL - 4 hours ago
Direct-to-consumer advertising (DTCA) is extensive in the US but a new study from Harvard University has proven that advertising directly to consumers does ...

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