Affiliate Revenue Information

Watch Out For Traffic Leaks


When promoting any affiliate program one thing that you, as an affiliate, has to watch out for is what is called traffic leaks. What is a traffic leak? A traffic leak is something on the merchants site that will cause the visitor, that you referred to their site, to get distracted and leave the merchant site, leaving you with no possibility of receiving any kind of commission.

Having traffic leaks does not mean the affiliate program is a scam or trying to cheat you. It is most likely that the merchant just doesn't realize what they are doing. If you are promoting an affiliate program that is not getting any sales for you, you may want to check for traffic leaks. If you find some then contact the merchant (in a professional manner) and ask if they would consider removing the traffic leaks from their site to increase conversion.

Here are a few examples of a traffic leak:

Advertisement Banners & Links
This is usually the most common traffic link. The merchant will put up a banner ad or two and some text links to "offset" their expenses. You do not want to promote an affiliate program that has this on their site. When you send a visitor to the site and they click the banner or text ad and go to the other site the merchant gets paid while you get zippo. Not to fair is it?

Order Phone Number
Another traffic leak is the toll free (or regular) phone number they put on their site to let customers call in their orders. But when customers do call in their orders you get stiffed on the commission. It is very easy to set up phone commission tracking. You should ask the merchant if they have any plans on setting up phone sale tracking. If they don't know how you can send them to me to show them how to do it.

Basically, you do not want anything on the merchants site that will drive your referred customer away to another site that you will not get a commission from.

Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. He owns two affiliate marketing related sites. One that offers affiliate program management & consulting services and the other affiliate program reviews, tips and resources.


MORE RESOURCES:

Generating Affiliate Revenue with your Payment Provider
SMEweb, UK - 16 hours ago
When affiliate programs emerged over a decade ago, cyberspace was full of residents (merchants and their affiliates) who were delighted by the quick and ...


Ottawa Citizen

The Walt Disney Company Reports Earnings for Fiscal Year 2008
MarketWatch - Nov 6, 2008
The increase in affiliate revenue was due to contractual rate increases and subscriber growth. Increased advertising revenues reflected improved rates and ...
Walt Disney F4Q08 (Qtr End 9/27/08) Earnings Call Transcript Seeking Alpha
all 295 news articles


Sports Business Journal (subscription)

Execs agree deal’sa milestone
Sports Business Journal (subscription), NC - Nov 24, 2008
ESPN, which gets about $4 per subscriber per month from cable and satellite operators, pulls in more from affiliate revenue than other national cable ...


Exclaim!

Atlantic Becomes First Major To Sell More Digital Units Than CDs
Exclaim!, Canada - Nov 26, 2008
... that sales from digital products, such as iTunes downloads and ringtones, account for 51 percent of the Warner affiliate's revenue in the last quarter. ...


Cablevision Systems Corporation Q3 2008 Earnings Call Transcript
Seeking Alpha, NY - Nov 6, 2008
The third quarter results were principally driven by higher revenue at the networks of $10 million which was principally increased affiliate revenue and ...
Cablevision Systems Corporation Reports Third Quarter 2008 Results StreetInsider.com (subscription)
all 3 news articles


Cleco Corp. Posts 2008 Third-Quarter Net Income of $37.1 Million
CNNMoney.com - Nov 5, 2008
30, 2008 2007 ----------- ----------- Operating revenue Electric operations $ 333936 $ 300862 Other operations 7004 9238 Affiliate revenue 2735 1591 ...


Sports Business Journal (subscription)

Is cable the new home of champions?
Sports Business Journal (subscription), NC - Nov 17, 2008
The fourth quarter ad market has been soft across all sports, putting greater importance on the affiliate revenue that cable networks collect. ...


Ottawa Citizen

Turner Nets Defy Soft Market
Adweek, NY - Nov 6, 2008
Along with the advertising gains, network revenue was goosed by 10 percent year-to-year growth in subscription/affiliate revenue. The Turner nets now appear ...
Time Warner Q3 2008 earnings transcript BloggingStocks
all 507 news articles


Cablevision Systems Corporation Reports Third Quarter 2008 Results
MarketWatch - Nov 6, 2008
... all compared to September 2007 -- A 9.3% increase in affiliate revenue compared to the prior year period -- A 19.3% increase in operating costs compared ...


News Corp Q1 net income drops 30%
Indiantelevision.com, India - Nov 7, 2008
Also, cable network programming revenue rose 19 per cent to $1.3 billion, on advertising and affiliate revenue gains at Fox News Channel, FX and the Big Ten ...

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