7 Steps to Writing Articles That Can Explode Your Business.
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of attracting highly targeted traffic to your website cannot be
overemphasized. Routing web traffic to your site can be your
only means of survival, especially in the cutthroat world...
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Why Articles Are Not The Route To High Search Engine Rankings
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Keyword Research For Articles - Killing 4 Birds With One Stone
If you write articles, you probably know how important it is to
use keywords in helping to get them indexed by search engines,
and in getting the attention of publishers who might want to use
your content.
Most people submit articles to directories while maintaining a
copy on their website, often creating two nearly identical
copies on the web. But is this really an effective approach?
When a web user is looking for an article to read - do you want
them to read it from your website, or from the article
directory?
Here are some considerations:
- You want to get maximum exposure in article directories so
that publishers will pick up the content.
- You want to get top ranking in search engines to pull in
traffic.
- You don't want the article directory's copy of your article to
have a higher ranking in search engines than the copy on your
website. When this happens, they get all the benefits of having
their Adsense ads clicked on among other links on the site.
Considering your link in the article is often at the bottom of
the page, your chances of the visitor going to your site is cut
dramatically.
You essentially have 2 kinds of traffic: general web users
looking for information & publishers looking for content. The
goal is to find a strategy where you can direct web users to
your site, and let article directories be the targeting source
for publishers.
So, what is the solution?
In my own experiments, I learned that by creating two sets of
keywords (one set for the directory copy, another set for the
copy on my site), I could not only tackle these issues - it
actually gave me the advantage of creating a much wider reach in
the search engines.
The Strategy:
1. Keywords For Articles In Directories My goal is to get the
interest of publishers who will want to distribute my content so
I'm going to focus on keywords and keyphrases which are most
likely to be used. For example, the publisher might be
interested in articles about "Adsense". Unlike the average web
surfer, publishers aren't using long phrases, likely not making
typos and will use more specific terms so that they have the
best results. Publishers aren't looking for the information to
benefit them, they are looking for content which benefits their
own readers. This sets them apart from the general web surfing
population.
My article keywords start off with the top priority keywords,
followed by less used ones.
Example: "adsense, google, google adsense, adsense tips, adsense
google, adsense tricks, adsense articles, adsense article,
articles about adsense"
If in doubt, think about what kinds of keywords you would use
(or do use) when searching for articles to republish.
2. Keywords for articles on
your website
This is where it gets good. I use this method for articles I
write on another website and it's very powerful. You can find
some free and low-cost keyword tools here:
http://www.carolenickerson.com/post/index/19/10-Free-Keyword-Anal
ysis--Search-Tools
You're looking for targeted low-competing keywords. Basically,
this means keywords and keyphrases which have little competition
in the search engines. Anything with less than 600,000 competing
websites is a worthy target. Here are some examples along with
competition stats (as of the writing of this article & based on
Google competition stats) :
- "google adsense tips techniques start" has 0 sites competing
for this phrase
- "where to place goggle adsense" has 1 site competing for this
phrase
- "What are the best web sites for making money with AdSense"
has 0 sites competing
- "sites making a lot with adsense" has 0 sites competing
- "free adsense research tools" has 19 sites competing
There are many, many more you can find and different ways of
analyzing their potential with just a few minutes of work, but
you get the point.
Now you want to put them to use. Just like in an article
directory, you're going to put your low-competition keywords at
the bottom of the article. I put mine underneath my resource
box. 10-15 keywords or keyphrases works good. But something else
is happening here too - more instances of the keyword "Adsense"
are appearing on the page, thus enhancing keyword density.
Really, you're killing 4 birds with one stone:
- You're giving yourself a unique advantage over article
directories which have copies of your content. No need to worry
about them getting all the search engine traffic (general users)
and stealing it away from you.
- You're increasing your search engine rank through greater
keyword density and getting a larger reach through keyphrases
actually used by web surfers.
- You're reaching article publishers more effectively by mainly
focusing on the keywords and keyphrases they are using - not
what the general user population uses.
- You're also getting a major advantage over other websites
listed in the search engines, allowing you to compete not just
with low-competing keywords and keyphrases, but with
higher-competing terms as well. You might be surprised how a
single page on your site will jump to the top 1-10 results among
100,000's of other websites.
Good Luck!
About the author:
Carole Nickerson has been a web developer and internet marketer
since 1998. She now spends her days actively filling up her new
blog with all she has learned. To find more keyword research
articles and keyword analysis tools, visit:
http://www.CaroleNickerson.com
