Boost Your Online Sales with Audio and Video Support
Have you ever noticed when you are shopping at most any retail store there is background music being played and if you need help understanding how a product works or need aid in purchasing the correct equipment there is always a person near by to...
Enjoy Driving With Audio Books
Did you know that A trucker working to the legal limit in the U.S. can rack up to 3,432 driving hours a year—nearly 10 times that of the average New York commuter or enough to listen to the unabridged audio book version of Bill Clinton’s My Life 77...
Review: Audioslave - Out of Exile
Audioslave – Out of Exile Every once in a while a band comes along that really changes the way you perceive music, for me one of these bands was Rage Against the Machine. I’ll be the first to admit that I, like most angsty teenagers was lured...
Who Else Wants To Explode Their Sales With Streaming Audio?
Audio is not new to the Internet. Several marketers have been using it for years and have successfully proven that audio does increase sales. I have read that audio can increase your sales by as much as 300% and some report up to 426% increase in...
Why Audio Books?
Are you keen on reading, but there's always shortage of time?
Do you always have to choose between household duties and a new book of your favourite writer?
Are you a car driver, who thinks that reading while driving is impossible?
Is your...
How To Increase Your Sales With Audio
Audio increases your sales. Point blank. Period.
Recent studies claim that audio can increase your sales up to 300%. Independent studies by Terry Telford, from The Business Professional, have shown sales increases of 163% on one website and 79% on another. Both tests were run over a 3 week period.
Regardless of your expectations for adding audio to your website, it won’t hurt your response rate for whatever you are selling or giving away. In most cases it will increase it.
One possible reason for the increase in visitor response is the human factor. We’re social animals and like to interact with each other on a personal basis. Audio on your website is similar to picking up the telephone and talking to the person “live.”
There’s something about hearing another human’s voice that instils a certain level of trust, even if it is a very small amount. It brings us that one little step closer to each other.
The next question in your mind should be, “How do I get audio on my website?”
When you click on the link, it automatically opens the audio player on your computer and you hear the recording.
The alternative to downloadable audio, is streaming. Streaming is useful if you want your visitors to listen to your audio without the ability or need to download it.
Setting up streaming audio is a bit more complex than the download version, but offers your audio a more secure environment since visitors can’t download it.
To set up streaming audio, you need an MP3 file and software that can hide the actual location of your file. The software also needs to create Flash buttons for you so your visitors can push a button to listen to the audio.
The simplest software I’ve used to stream audio is Sonic Memo, from Jay Jennings. It takes all of 5 minutes to set up the software and then you can create unlimited streams on your website in 30 seconds flat.
Whether you choose the download or streaming option to add audio to your website, the bottom line is the same. You add a touch of humanity to an otherwise cold computer screen and you increase your response rates. It’s worth a listen.
