| |
| |
|
Book Marketing Information |
|
|
|
Publishing Your Book-What Way is Best For You? - Part 2
Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Maybe you've already sent out your query letter to some agents. You dream how great it would be to be taken under the publisher's wings. You've already read about what traditional publishers can and can't do for you. Now is a time for self-publishers who want a print book to check out Print On Demand or Print Quantity Needed. On Print Books--Print on Demand Two Ways 1. Hire the Publisher/Printer yourself to just print your book from your word file. In Print Quantity Needed such as www.deharts.com (similar to POD) you keep all of your book's rights. This method helps you make much more profit from your effort and you will get your book out to the buyers so much faster, making faster profits. 2. Hire Full-Service Print on Demand Publisher/Printers who each charge you an up front fee to set up. They too take your word files and put into Portable Document Format. The downside? Check to see if you need these services. You don't need an ISBN # if you sell from your own web site. The biggest down to me is no control over my book. Here, you must buy back each book from the printer/publisher at a wholesale price--almost half of what you will sell it for. So, your profits are limited. List of POD Publishers to Investigate 1. www.trafford.com 888-232-4444 These companies do not offer a good promotion plan. If you want to sell online, you'll have hundreds of thousands of eager book buyers ready to buy when you apply the number one, free way to promote your book--submitting articles to opt-in ezines and web sites. Contact a reliable book coach for this information. On eBooks If you sell your book as an eBook on your Web site or link it to other publishing web sites, you will make 100% of the profit. FACT: In traditional publishing for print books, you must get a distributor, and a wholesaler to get brick and mortar bookstores to carry your book. The bookstore gets a percentage too. Maybe these costs will add up to 85%! What's left for the author, the one who wants to make a difference in people's lives? Is there a drawback to self-publishing? If you print it, you must pay for the printing yourself, but remember that could be as low as $300 for 50 plus books. Print on Demand and Print Quantity Needed print short runs from five to 500. Depending on how many that could run from $2-$5 for a book you can sell for $15. You'll only have to make a small investment, you won't have a huge inventory, and you can apply your extra cash to book promotion, the most important part of the book's journey. If you write an eBook, here are some of the benefits: Why Write an eBook Fast? You?Make all the money, can make ongoing, passive profits for life, spend much less time writing and promoting, retain total control, share your unique, important message with 1000's daily, build your client base and credibility, reach your target audience easily and distribute yourself, spend less money and have more cash flow, finish your book within 30 days, make ongoing passive profits for life, can update your book when it needs it, become the expert in your field, gain trust, credibility and friends. More benefits: you don't have printing or inventory costs, can use word in 8 ˝ by 11 format and PDF, don't have to travel, don't have to tell or sell, don't have to package and mail books, distribute and sell online from email or a Web site, no packaging, no printing, and no mailing Promotion is always at least as important, if not more important, than your book. Drawbacks are starting to look like profits and a low cost investment for you. With PQN (you have all control, keep and distribute all the books) or eBooks you won't have hundreds or thousands of unsold books in your garage gathering dust. Many people feel it's a drawback to have to market and promote their books. Yet, you can learn skills such as the sixty second "tell and sell," the promotional article or power press release, and the sales letter for your Web site from an already successful author-coach. Publicity agents charge a lot of money and tend to overdo the media kit, (media editors and reporters usually throw everything away except the news release). You need to learn how to talk about your book in a few sentences, a few paragraphs, and a longer sales letter. You need someone who has authored and sold many books, one with long-term copy writing experience. But even if you spend $1000 for coaching, editing and printing, you'll still be able to realize a larger profit than the traditional route. You the author need to decide what path is best for you. Make sure it's a profitable one. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES
The Bible Of Self Publishing Any book that is in its 14th edition must be doing something right. Such is the case with author Dan Poynter`s, The Self-Publishing Manual: How To Write, Print and Sell Your Own Book. Top Ten Getting Started Tips to Market Your Book and Business Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything--the Internet. Specifically, writing and submitting articles. Titles (and Subtitles) Sell Books! Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. How to Market Your Unsold Books on the Internet: Its Easy Your book expresses your wondrous information, your creativity, and your genius. It's your dream come true. How to Schedule a Book Signing How would you like to sell more copies of your book? Would you like to read excerpts from your book to a captivated audience?Book signings are the cornerstone of an author's post-publication foundation. But how do you set them up?Organizing book signings, readings, and public appearances is one of the most important parts of a successful marketing campaign. The Lecture Experience: Part I During the past year or so, I have done nearly a hundred talks about my book, "LADIES: A Conjecture of Personalities." It's about the First Ladies - the OLD First Ladies, Martha through Mamie. Publicity Through Philanthropy For Writers I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn. How to Create an Amazing Author Website Without a website, an author is unknown. Without a website, an author sells fewer books. Dont Clone your Book or Business Marketing Remember that the miracle of cloning sheep has its drawbacks. The main one--dying young. How to Send Press Releases to Newspapers About Your New Book There are over ten thousand daily, weekly and monthly newspapers in the United States and Canada. For the first time author they are a valuable source of free publicity. 4 Questions to Answer Before Contacting a Book Agent Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts. Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson What you do after you have written your book is as much, if not more, important than the actual writing of it. You can take a great book and poor marketing and have very poor results. Top 5 Book Selling Tips TIP # 1Online reviews are paramount in importance when it comes to drawing attention to your book. And the best part is, you're in control of your own destiny!If you haven't yet submitted your own review on sites like Amazon and Barnes & Noble, what are you waiting for? This should be one of the first steps for every published author. Top Ten Ways to Promote Your Books Through Flyers A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. Increase Book Sales: At Book Fairs, Festivals and Trade Shows Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. How to Sell Your E-book - (or other information product) - Through Quickie Seminars I've been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely. Publishing Your Book-What Way is Best For You? - Part 2 Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. 8 Ways to Find Good Reviewers for Your New Book Review Your Reviewer: You will be sorry if you do not take the time to get a pretty good picture of your reviewer. Use e-mail, snail mail or anything else you've got to pop a few questions to your reviewer. Five Secrets of Winning Book Proposals Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal?Cornered in frozen foods at the grocery, black-tie events or at the bus stop, I've been 'pitched' as we say in the business, with such book proposals as: A Cat's Tale of Christmas; Old Testament Aphrodisiacs; Break Out (after being committed to a mental institution by jealous relatives, the story of one man's quest for revenge); and Suck it and See: A Guide to Tropical Fruits. Your Book Marketing Plan - Winning Strategies and Tips Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds.
|
| home | site map |
| © 2008 |
