| |
| |
|
Book Marketing Information |
|
|
|
Interview with Book and Marketing Coach-Judy Cullins - Part 2
To know what to do at the right time in book writing, publishing, or internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Part one of this article is available at http://www.bookcoaching.com/freearticles/article-127.shtml Q 6- You seem to be geared toward self-publishing. Yet, from what I'm reading from subscribers, there are so many problems with printers, publishers and bookstores that I don't have with a traditional publisher. Aside from keeping control and the money, what advantages do you see in self-publishing? Is it worth all the headaches? A 6- Well, I guess everyone is not geared to self-publishing, but I do recommend it. Not a headache to me, because I did go the traditional published route many years ago, and found it daunting that even though my strong points to the agent were that I could market and promote well, his offer wouldn't make it worth that route. With Print on Demand--I recommend Deharts.com because the author has complete control of the book and can make 100% of the profits. Many Print on Demand printer/publishers offer a distributor to help the author get their books out. They offer packages for the newbie for around $450-$600, but then you must buy your book back at the wholesale price, around half. That's not enough profit to go this direction. And these kind of Print on Demand publishers/printers do not offer the kind of promotion that gets your book out--really selling. I think trouble comes from any kind of printer, usually because of a lack of communication. Self publishers need a little professional help at some points, such as cover help, how to format a best-selling chapter, back cover and web sales letter help--one of the essential "7 Hot-Selling Points" I discuss in "How to Write your Book." With just a small investment in coaching, teleclasses, seminars, the author can see just how to travel this delightful, positive, and adventurous trail. That's why I wrote the 10 books to help authors do most of their book themselves--but to sell well. . Q 7- As part of your coaching service you provide some easy marketing tools before clients finish their books so they will be ready to launch a powerful campaign the day they are finished writing. Would you be good enough to share some of these tools with us? A 7- These tools are what I call the essential "Seven Hot-Selling Points." Knowing them and writing them down before the author writes a single chapter is a sure-fire way to make their book saleable and ready to go the minute the ink is dry. (I also recommend writing and publishing your eBook taken from your print book--if you make it under 100 pages.) If the book is already written, then check these out anyway, because some of the points will help at any stage. Benefits of these: the author writes a more organized, compelling, easy to read chapter that will need only 1/2 the editing time. The inside and outside design sells books before it's even promoted otherwise. - Title. The #1 hot selling point. If not clear and clever, and a few other musts, it just won't sell. Think of this one: "Care giving my Father" or "Elder Rage." Which moves you to action? For more of this you can read "Titles Sell Books" on my site. - Cover. Like the title, it must be the right color and have the right design for each audience. Women like aqua, red and yellow. Business books use blue, red or maroon. More on covers at www.fostercovers.com. Get a professional cover! - Thesis or theme. The central point to your book. The answer to your audience's challenge. If fiction, the general truth about life. Without knowing this first, your book will wander and not seem organized. Each self-help chapter has a thesis too. - The tell and sell. Like a billboard, use this mini promotional blurb when you network, or meet someone. It should take only 30-60 seconds to say and should answer the question, why should I buy your book?" - Your audience. Think of your one preferred audience and then the one you didn't realize you could sell to. I do recommend the online audience because it's untapped and people online are ready to buy books of all sorts. Books are the number one seller there. - Your introduction. Many authors go on and on here about their story. The introduction is like a mini sales letter and should be "you" centered. No longer than a page, it has five parts usually. - The back cover copy. The biggest mistakes authors make are that they put too much bio--which doesn't sell. They also put too much copy. Under 50 words will work. And, be sure to include two or three testimonials. They are what sell books. More information is on my site. A 8- A recent subscriber, I didn't have a goal on what I would learn in your newsletter. I think it's valuable because it puts up a nuts and bolts feature article first. Most people subscribe for the free information. I loved subscribers' shares of their promotion coups, and I will continue to read it because it's more geared to fiction and traditional publishing. Yours is a celebrational ezine. There's always something new to learn and I do subscribe to at least 15 newsletters related to book publishing and promotion. Getting your questions answered by a pro will save you weeks and months of wasted time going in the wrong direction. Use these answers to catapult your book and business sales. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES
Get Rich Writing Fiction Some of us write simply because we can't not write. Ideas grab us, move us, and demand to be written. Book Titles that Make Big Bucks Do you know how readers decide to buy a book? 1) They get a referral from a friend. 2) They see an interesting book title on the best-seller list. What Service Do You Need to Make your Book Sell? Whether you are just starting or almost finished with your print or eBook, you wonder, "What step to take next?" Who can help me find the right publisher? Who can partner with me to make my book a solid seller? Check out your choices to be sure you get what you need. Many writers think that all they need is a good editor and their book will be ready for publishing and promoting. Whats Killing Your Publishing Career? With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005. Sell Your Book with Pennies Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. Top Ten Getting Started Tips to Market Your Book and Business Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything--the Internet. Specifically, writing and submitting articles. Sell More Books With an E-mail Newsletter NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. Dont Sell your Book, Share It Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book. Secrets to Selling Books by Mail This is intended for informational purposes only. Selling books by mail is one of the "ideal" spare-time business ventures that can be operated from your home, and with minimal investment. Increase Book Sales: At Book Fairs, Festivals and Trade Shows Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. Do You Long To See Your Books Published And Selling From The Major Chains? To have your work accepted for hard copy publication is a thrilling achievement but to have it bomb at the bookstores is to see your reputation go down the tubes simultaneously.And so to avoid this unpleasant scenario, I have developed over the years a series of 160 vital steps; steps that not only get my books published and into the major chains but selling online and offline as bestsellers in their genre. Extend Your Books Life With a Sales Letter Authors, publishers and business owners are great at getting their books written and launched. But after the initial one-year honeymoon, sales slow down. Three Powerful Tips on Selecting a Book Topic that Sells The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Super Profitable Techniques for Selling Books By Mail The total number of books sold by small, part-time mail orderentrepreneurs is growing each year. Total sales each year for thepast five years have increased by almost 30-percent over theprevious year's sales. Marketing Virus - Every Writer Needs to Catch It For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man. Your Book Marketing Plan - Winning Strategies and Tips Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds. 4 Questions to Answer Before Contacting a Book Agent Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts. The Bible Of Self Publishing Any book that is in its 14th edition must be doing something right. Such is the case with author Dan Poynter`s, The Self-Publishing Manual: How To Write, Print and Sell Your Own Book. Promote Your Books on Talk Shows and Make More Money Successful authors are convinced that radio interviews are the very best way to reach large audiences and publicize their books. Interviews give authors an opportunity to expound on the topic of their book and disclose personal feelings. Looking to Sell Your Book for a Good Price? Many self-publishing authors plan on eventually selling their book to a large publisher at a good price. The fast track way to achieve this goal is to push up the market value of a book with a push v.
|
| home | site map |
| © 2008 |
