| |
| |
|
Book Marketing Information |
|
|
|
Titles (and Subtitles) Sell Books!
Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. The book title is the element that creates the initial attraction to the book. Watch people who are browsing in a bookstore. A catchy title grabs their interest and makes them reach for the book out of curiosity. A great title makes browsers think, "Really?" or "What does THAT mean?" or "That's what I need". Think long and hard when choosing your book's title. The title must give some clues about the book's contents in a snappy "one-liner". Many authors struggle fiercely with the title choice, not realizing that the title is there somewhere in the book's contents. They just haven't recognized it because they are too close to the project. Sometimes it helps to talk to impartial, unbiased persons. Tell them what your book is about, and then listen to their feedback. Alternately, on the tongue-in-cheek advice of one publishing professional, open a bottle of wine and start writing. Make a list of everything that comes to mind about what you have written in your book. Nothing is too silly, but do try to strike on the central theme or message. When your list is complete (and the wine is all gone), group your notes into categories. Choose the snappiest, most intriguing words that say something about your book without sounding like a boring explanation. Perhaps these titles will help you:
If you are planning on a series, your title should be your "brand". Then as you make your brand into a household word, you ensure future sales. As each title in the series is published, you know that people will buy the latest book to complete the series. Think Harry Potter or Nancy Drew. The subtitle of your book is a great way to increase sales. The subtitle gets to the heart of the book and convinces the reader of the book's benefits. It lets people know that the book is unique and that they really can't live without it. It makes the reader believe that he or she just can't live without it - and that is your objective. Check the following subtitles:
In the title and in the subtitle, you can use humor or emotions to sell your book, but avoid clichés and "corny" expressions, or overly common sayings. They soon become stale and annoying. Keep your title unique, catchy and relevant. Before making the final decision on your title, conduct a title search (see our home study course, Idea to Book?to Success - the fast, easy, simple way! for instructions on title searches). Although you cannot copyright a title, duplicating titles only leads to confusion, and you want people to buy your book, not a competitor's book. Make your title one that increases the likelihood of increasing your book sales. About The Author © Copyright 2004 Ink Tree Ltd. Ink Tree Ltd. helps authors publish, market and sell books. From "101 Things You Need to Know About Publishing" to our Ultimate Book Marketing Kit, we will help you make your book a success. http://www.inktreemarketing.com
MORE RESOURCES:
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES
How To Market A Suspense Novel In An Online Multimedia Format If you haven't heard of the author C.F. Your Book Marketing Plan - Winning Strategies and Tips Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds. Raise Your Hand If Youd Consider Giving Up The Rights To Your Book Forever If Random House pulls up to your house with a U-haul filled with millions and wants to buy your book, maybe you'd consider giving up the rights forever. But, let's come back to the real world. Writers: The Truth About Advertising, Publicity, and PR Many of us are trying to do business and don't know how to define these words. We read articles and think, this could have just as easily been about me! We wonder why the reporter picked that person instead. How to Create an Amazing Author Website Without a website, an author is unknown. Without a website, an author sells fewer books. Book Talks: What to Say and How to Say It Great! The Chamber of Commerce, or a similar group, has asked you to talk about your latest book. Though words are your business, you may terrified of public speaking. Increase Book Sales: When a Book is No Longer Just a Book for Sale Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had very poor sales for her books. Titles (and Subtitles) Sell Books! Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. 8 Easy Online Ways to Market Your Book For Free Marketing your book whether you went the POD, e-book, or traditional route can be a daunting process. Figuring out what works and what doesn't can take time, energy, and if you're not careful a lot of money. Make Big Profits from Small Booklets What is your excuse for not being published? "I don't know enough to fill a book." "I don't have time to write a whole book. Design Each Part of your Book to Sell More Copies Whether you are an ebook author/publisher or a print book author/publisher, you can get your unique, helpful information. You'll help make other people's lives better, become a household name, gain clients, sell more books and make much more money when you design each part of your book to attract more readers. Best Selling Book Cover Design To get a book cover design may be expensive and painstaking one. Book cover and the layout of the inside pages should catch the eye of the readers in today's market. Publicity Through Philanthropy For Writers I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn. Speaking for a Publication Why write a book and get attention and loads of contacts?Expertise can sometimes be defined by the articles, columns, responses and books you write. It does not take a lot of effort to write the articles and columns but it does take effort to write a book. Publishing Your Book-What Way is Best For You? - Part 1 Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Looking to Sell Your Book for a Good Price? Many self-publishing authors plan on eventually selling their book to a large publisher at a good price. The fast track way to achieve this goal is to push up the market value of a book with a push v. Media Events for Book Promotion "How do I set up a media event?" -- As a publisher, that's a good question to have an answer for.Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentations, chat room interviews, online book tours, public forums, and more). Secrets to Selling Books by Mail This is intended for informational purposes only. Selling books by mail is one of the "ideal" spare-time business ventures that can be operated from your home, and with minimal investment. Writing a Book's Marketing Plan for Maximum Profit Much has been written about book proposals. But less has been written about book marketing plans. The Booklet Journey Opening a New World 1991 was a pivotal year in my life. My professional organizing business was 8 years old.
|
| home | site map |
| © 2008 |
