Book Marketing Information

Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson


What you do after you have written your book is as much, if not more, important than the actual writing of it. You can take a great book and poor marketing and have very poor results. Conversely, I believe you can take a mediocre book, market it well, and make very good sales from it. The only limiting factor is you. You probably think, "I'm a writer, not a salesperson." That's true, but there are some very simple things you can do to create a website that sells your book.

1. Create a direct-response sales page for your book.

This doesn't need to be an extra site, your home page, or anything extravagant. Devote your home page to information about you or your most recent work and a subscription form for a newsletter for your fans. Create a secondary page, linked to from your home page, that sells your book. But instead of simply stating a few sentences about your book, either put up a full book review or a direct-response sales letter. Either way, at the end of the review or the letter, you must ask your readers to buy your book. Put a direct order link at the bottom of your page. Simply asking for your readers to buy your book will increase your sales.

2. Create a newsletter for your readers.

On your home page, and on every page of your website, create a newsletter subscription form for your readers to join. You don't need to send something out every day, or even every week. Once a month, send out a new "flash fiction" or microfiction story, or a new essay. Keep in touch with your readers. Send out a special notice of a discount for your subscribers. But in each communication with them, provide a link back to your sales page and ask them to buy. Don't worry?they subscribed because they like your work and are open to buying it!

3. Write some articles or short stories and give them away.

You can give these away from your website as a gift for joining your newsletter group, or you can give them away from other people's sites as a way to get more awareness of your work. Do a search for "article sites" and you'll find many sites you can submit your work to. These are great for two reasons-1) More people will be exposed to your writing (which means more potential buyers); and 2) Others may take your article or story and run it in their newsletter, giving you even more exposure. Writing and distributing articles or stories is a great way to build traffic to your site and confidence in your writing.

Follow these three steps and you'll notice an increase in sales of your books.

If you have any questions about this article, please email me at jeremyhoover@gmail.com.

Jeremy M. Hoover helps authors market their books. His book marketing plan is a simple, easy, and step-by-step way to drive more traffic to your book site and make more book sales.


MORE RESOURCES:

BookWhirl.com Upgrades Top-Selling Package in Holiday Promo
PRLog.Org (press release), Romania - 18 hours ago
For more details about BookWhirl.com’s All-New Author Marketing Tools ServicePak program and other book marketing services, call 1-877-207-1679 or visit the ...


iUniverse Offers "Gift of Book Publishing" to Holiday Gift Buyers
Melodika.net, Bulgaria - 17 hours ago
iUniverse, an Author Services brand of Author Solutions, is the leading book marketing, editorial services, and supported self-publishing company. ...


News Briefs
Publishers Weekly, NY - Nov 25, 2008
Comparable sales of books rose 1.0% at Hastings in the third quarter, led by sales of used trade paperback and hardcovers, plus new trade paperbacks. ...


Tate Publishing Offers Best Deal for New Authors With Advanced ...
1888 Press Release (press release), TX - Nov 20, 2008
(1888PressRelease) November 21, 2008 - Tate Publishing and Enterprises leads the publishing industry in promoting aspiring authors’ and their books. ...


BookWhirl.com Kicks Off New Book Publicity Services
openPR (press release), Germany - Nov 18, 2008
For more details about BookWhirl.com’s ABP ServicePak program and other book marketing services, visit the company’s official website, BookWhirl.com, ...


LR’s Book “Makeup Artists” Sets the New Standard in the Beauty ...
BigNews.biz (press release), MA - Nov 12, 2008
With the ever increasing costs of advertising for small businesses and independent contractors and the marketing fact that an ad should run at least six ...


Entrepreneur Finds Free Publicity Is The Key To Marketing Success
Free Press Release Center (press release), Canada - Nov 25, 2008
Free radio publicity has become a mainstay of both marketing bootstrappers and corporate giants alike. Find out how an enterprising author utilized a few ...


Some Vital Components for Your E-book Internet Marketing Strategy
Promotion World (press release), CA - Nov 19, 2008
The first and most important weapon in your e-book marketing arsenal must be a web site containing a sales page for the e-book. ...


Certified Fair Executive Shares “Innate Ability … to Make Events a ...
PRLog.Org (press release), Romania - Nov 21, 2008
Reno, NV –Nevada State Fair General Manager and Certified fair executive John Owens has been described by leading event industry professionals as “a ...


The Bookseller (registration)

Bookaboo lifts lid on TV show books
The Bookseller (registration), UK - Nov 7, 2008
"Bookaboo", ITV’s forthcoming book-based television programme for children, has unveiled the 13 picture book titles that will be featured in the series. ...

Book-Marketing - Google News

home | site map
© 2008