| |
| |
|
Book Marketing Information |
|
|
|
Successful Book Marketing The Natural Way - Part 1
Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"? If you could market your book a pleasurable way, you may not think it a chore. Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. It feels effortless without struggle, where ideas pop out, you lose track of time engaging in them, and you can't act on them fast enough! Natural marketing feels authentic and inspired. Unnatural marketing feels like your actions go against what feels true for you. It isn't what you like to do normally; it isn't what you can do easily. Using this tactic, you may feel bored, fearful, or ambivalent. You go through the motions, but a part of you resists. When resistances and doubts pop up you can be sure they affect every marketing decision that can lead to small gains or a large success. They also do not attract willing readers and customers. Examples of Natural Book Marketing and How to Expand Them 1. You like to share ideas, so networking with others in a business or writers' support group suits you. You get to hear a guest speaker, and meet other authors to get useful contacts from. You gather business cards with names and numbers. After you write your "Tell and Sell" (see below) use it orally as your elevator speech to stimulate emotions from your potential book buyer. This benefit sound bites gives your audience enough information to want to take out their credit card and buy. To expand this marketing, create different blurbs to share vial email with your email groups. Start to collect email addresses. Whenever you meet anyone and mention your book, ask for their email. This permission marketing can take the place of sending them an email magazine called an ezine. Or, you may send them a tip they can use. Put potential buyers into email files in your computer by group or need. Your list could include your ezine subscribers, people who are interested in your service or book such as professional speakers, coaches or business people. You can create a file of email addresses from your teleclasses or seminars if you give them. 2. You like to speak in front of an audience and offer yourself to groups for a short talk. If inexperienced or bashful, start with low-stress level talks at your local library. Contact them and ask if they offer free programs. Offer to speak on a topic related to your book. Since you are talking about what you have to benefit others, you naturally attract your targeted audience to check out your book. Here, you sell at the back of the room. To expand this marketing, offer your talks to other local organizations in your field. You can also offer a free teleclass on a skill you can deliver that your audience needs. 3. You are not much of a speaker, but you can write. You You wrote your book, didn't you? Write your 60-second "Tell and Sell." and offer it to other eNewsletters (ezines) as an ad. Or, just exchange a blurb with a fellow ezine publisher. Make sure you include only a few sentences on who your book is for, and the top benefit it brings its readers. Will they be entertained, educated, shown how to do something? Keep it all in a sound bite, 10-20 seconds for most media or up to a minute for group meetings. "Your Tell and Sell" is your book's billboard. Expand your "Tell and Sell" to an email post card. This mini-sales letter on your book gives enough information, benefits and feature plus some testimonials that your audience will buy through the toll-free number you put in your email signature file. Send one every month or so with a slightly different angle to the lists you have gathered. Expand your Tell and Sell to a short and long sales letter for your book. Apply those same benefits, add testimonials of satisfied readers, and your 100% guarantee. Send it by email or include one on your author Web site. To make sure you attract them, first make a list of 5-10 benefits of your book. Include the top benefits in every piece you email out. The biggest mistake authors make is that they don't give their prospective buyer enough information to make a decision to buy. It's unlikely you'll sell much without a sales letter for your book's particular audience. Remember you are already successful. You wrote a book that took your through many adventures. You accomplished a lot so far. Of course you may worry about a learning curve, but if you open your mind to experiencing a much expanded success through the Internet, you'll scratch your head and wonder, "Why didn't I do this sooner?" As a book promotion coach, what I want for you is to not only make 1/2 your monthly income selling your books Online, but to make a positive difference to your audience. Share your gifts--that's what natural marketing is. Success is natural, and if you use your natural resources, you too can create enough book sales to take that long, lost trip to the Caribbean, or buy a new car. Judy Cullins ©2005 All Rights Reserved. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles. Email her at Judy@bookcoaching.com
MORE RESOURCES:
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES
The Bible Of Self Publishing Any book that is in its 14th edition must be doing something right. Such is the case with author Dan Poynter`s, The Self-Publishing Manual: How To Write, Print and Sell Your Own Book. The High Cost of a Six-Figure Book Advance The six-figure book advance, like the New York Times bestseller, is the object of many a writer's fantasy. Whether it's also a realistic goal is something else again. How to Get Your Book Reviewed Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do. Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity We all have at one time or another had the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous authors this may be true - but then again, publishers still spend millions of dollars promoting even the greatest writers' books. Plain Speaking - 4 Secrets For Getting Your Book Purchased What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and "clever" table of contents! Here are 4 sure-fire ways to make your text grab the reader's attention:1. Make sure the text on the front and back covers is compelling. Publishing Your Book-What Way is Best For You? - Part 1 Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. 4 Questions to Answer Before Contacting a Book Agent Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts. You, Your Book and the Internet! Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better. Top Ten Non-Techie Steps to Market your Book Online Are you an author who is looking for new ways to promote your book or business? Does the traditional promotion you do take too long and not bring you top results? Are you willing to investigate easy non-techie ways to get more book buyers?Check out these ten steps within "Ten Non-Techie Ways to Market your Book Online:"Step1. Ten Steps Preparation and FoundationWhen marketing your book Online, you need to attract the right customers to your Web site. Dont Sell your Book, Share It Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book. Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer. Marketing for Writers When Writing Just Isnt Enough Many writers write for the experience. Others dream of having a number one best seller. Get Rich Writing Fiction Some of us write simply because we can't not write. Ideas grab us, move us, and demand to be written. Online Book Promotion Beats Traditional Seven to One - Part 1 While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. Spend a Little Time, Get Free Books Online There's just something so gratifying about owning your own books and creating an in-home library. Not only does book ownership provide you with hours, and hours of escape and enrichment, a well-stocked library is a great heirloom for future generations. Your Book Marketing Plan - Winning Strategies and Tips Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds. Design Each Part of your Book to Sell More Copies Whether you are an ebook author/publisher or a print book author/publisher, you can get your unique, helpful information. You'll help make other people's lives better, become a household name, gain clients, sell more books and make much more money when you design each part of your book to attract more readers. How to Market Your Unsold Books on the Internet: Its Easy Your book expresses your wondrous information, your creativity, and your genius. It's your dream come true. Book Talks: What to Say and How to Say It Great! The Chamber of Commerce, or a similar group, has asked you to talk about your latest book. Though words are your business, you may terrified of public speaking. The Booklet Journey Opening a New World 1991 was a pivotal year in my life. My professional organizing business was 8 years old.
|
| home | site map |
| © 2008 |
