| |
| |
|
Book Marketing Information |
|
|
|
Why Writers Dont Do a Book Signing
Whenever someone suggests you do a book signing and you do not want to, here are five reasons you can give them: 1) It's not worth the time; there's not enough money in it. 2) Speaking is where the money is. 3) You have more important things to do. 4) When you do a book-signing, maybe nobody will show up and you'll feel foolish sitting there all alone. 5) There are other ways to sell books. Then,again, there are five good reasons why all authors should do a book signing and a book-signing tour. By conducting a book-signing you will: 1. Gain recognition. When you do a book signing in a bookstore, you will be interacting with the people who sell your books to the general public. It's an opportunity to develop a rapport with them, tell them about the book, and convince them that you are an expert on the subject. Then when someone asks for a book on your topic, they are likely to recommend yours. Don't settle for bookstores. Look for places where readers of your book are likely to gather and schedule an event there. That place might be a store, craft shop, pro shop, spa, festival, or health care center. Do some brainstorming with your staff and friends. 2. Gather input from readers. When you step into the book-signing arena, you have an opportunity to interact with readers. You are the center of attraction, since you are the author/expert. By providing a mini-seminar or discussion, you give a sneak preview of your book and your expertise. Add a question and answer segment and you will learn what interests the readers most. It may be the beginning of a sequel. 3. Have an event that is newsworthy and gather clippings for your scrapbook and poster board. Book signings provide an event that is newsworthy. This is especially valuable if you are not yet a celebrity. Celebrities do book signings for primarily the same reasons emerging authors do, an opportunity to be noticed and quoted and appear in the media. Gather comments of those who have already read your book and can post them, with permission, until you get print media coverage to add to your display. People are very interested in knowing what other people think of your work. Create a foam board for publicity. Place on it reviews, readers' comments, excerpts from your book, and your photo. Stand the board on the autograph table on an easel so that passersby can see it prior to your signing. 4. Conduct media interviews. The most successful book signings have the most publicity. Since your schedule is generally set up at least six weeks in advance, you have time to approach radio talk show hosts and producers, television stations, and newspapers to let them know that you will be in their city. A well-thought out Media Release is a must. It should contain information about the book, the author, and the event. 5. Expand your contact list. Book signings are a great way to expand your mailing list. Use a sheet of paper on the autograph table with column headings like: Name, Email address, Phone number. Usually, the less information you request, the more names you will collect. You can get more information as you develop a relationship with these individuals. It is a good idea to provide something free, such as a bookmark, with a quote from the book and your contact information on it. Add the adventure of book signing and book-signing tours to your marketing list to create memorable moments that far exceed routine marketing methods. Jo Condrill has conducted book signings acrodd the US, including one in the Barnes and Noble store in Rockefeller Center, New York. Her longest book signing tour covered twelve cities. She is the coauthor of two books: "From Book Signing to Best Seller: An Insider's Guide to Conducting a Successful Low-Cost Book Signing Tour" and "101 Ways to Improve Your Communication Skills Instantly." She also wrote "Take Charge of Your Life: Dare to Pursue Your Dreams." You can listen to a book signing interview with Jo at http://www.jackstreet.com/jackstreet/rr.condrill.cfm For more information visit her website at http://www.publishandprosper.com http://www.publishandprosper.com
MORE RESOURCES:
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES
The Booklet Journey Opening a New World 1991 was a pivotal year in my life. My professional organizing business was 8 years old. How to Create an Amazing Author Website Without a website, an author is unknown. Without a website, an author sells fewer books. Buzz-Based Book Marketing Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Three Powerful Tips on Selecting a Book Topic that Sells The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. The Lecture Experience: Part I During the past year or so, I have done nearly a hundred talks about my book, "LADIES: A Conjecture of Personalities." It's about the First Ladies - the OLD First Ladies, Martha through Mamie. Best Sellers Aren't Written - They're Made - It's All About Promotion Writing a book is becoming more and more of a trend these days. In fact, an estimated 5,000 mystery books were published last year in the United States alone, and that number is expected to grow. Media Events for Book Promotion "How do I set up a media event?" -- As a publisher, that's a good question to have an answer for.Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentations, chat room interviews, online book tours, public forums, and more). Interview with Book and Marketing Coach-Judy Cullins - Part 1 To know what to do at the right time in book writing, publishing, or Internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Q 1- Would you say there is a difference in marketing tactics for different genres? If so, what kind of promotion would you suggest for, say, authors of children's books, mystery/romance, or non-fiction? If there is no discernible difference, what do you see as the best method of book promotion? A 1- The best promotion is a natural promotion--that authors will actually do. How to Send Press Releases to Newspapers About Your New Book There are over ten thousand daily, weekly and monthly newspapers in the United States and Canada. For the first time author they are a valuable source of free publicity. Sell More Books With Your Sparkling Introduction Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. Why Testimonials are Number One in Selling your Book or Service Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them. Plain Speaking - 4 Secrets For Getting Your Book Purchased What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and "clever" table of contents! Here are 4 sure-fire ways to make your text grab the reader's attention:1. Make sure the text on the front and back covers is compelling. Publicity Through Philanthropy For Writers I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn. 8 Easy Online Ways to Market Your Book For Free Marketing your book whether you went the POD, e-book, or traditional route can be a daunting process. Figuring out what works and what doesn't can take time, energy, and if you're not careful a lot of money. Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money Make your book stand out from the crowd! Test your book's significance, find your market before you write, and treat your book as part of your business. 1. Distribute Your Self-Published Book - Part 1 Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months? New self-published authors often believe they need a distributor to sell a lot of books. They want to use Ingram or Baker & Taylor because they think they need to get their book into the "brick and mortar" bookstores like Barnes and Noble. Colour and Book Covers - What You Should Know if Youre Self-Publishing Color is tricky at the best of times. If you want exact color management (such as a particular shade of blue for a university logo) you really should use something called spot color. Online Book Promotion Beats Traditional Seven to One - Part 1 While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. You, Your Book and the Internet! Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better. Know These Five Audiences to Write a Top Selling Book To create a saleable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about.
|
| home | site map |
| © 2008 |
