| |
| |
|
Branding Information |
|
|
|
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An Awesome Guarantee Once you know what problem you, your service or your business can solve or what genuine benefit you can deliver then guarantee it! A bold promise backed up with an awesome guarantee: * Enables You To Significantly Raise Your Price * Gives You A Genuine Differentiator * Increases Sales and Commitment * Demonstrates Rock-Solid Certainty In Your Abilities - People Find This Confidence Very Attractive If you don't currently guarantee what you do then I bet it's down to one of these three things... 1. You don't really know what you do 2. You're not convinced of your ability to deliver 3. You're afraid of getting ripped off So before I share the simple formula - let's address your concerns one-by-one... 1. You don't really know what you do Now, I know most people think they know what they do - but experience shows time and time again that they don't. If you're a consultant - you don't really sell consulting. If you're a coach - you don't really sell coaching. Despite what you might think, people are buying the results that your coaching or consulting brings. For a marketing consultant - your client is really buying the key to - more customers (and at a higher level - more profit). When you know this you aren't selling consulting anymore - you're selling the solution to the question, "How Can I Get More Clients? How Can I Make More Money?" - You're selling the promise of more customers. So make a bold promise... How many more customers can you deliver? How much more money can you earn your clients? Could you double a client's conversion rates? Could you make them 5 times more money than you cost? Whatever you're confident you can do make it a promise! 2. You're not convinced of your ability to deliver This one winds me up! If you aren't convinced that you can deliver something then you should never, ever say you can. Too many people make bold promises that they aren't willing to back up with a guarantee. Is it fair that their customers should take on all the risk? I don't think so! If you can't guarantee you can do what you say you can - start saying (or doing) something else. If it's just a confidence thing - then I can assure you that guaranteeing what you do will soon boost your confidence and raise your game. 3. You're afraid of getting ripped off This one I can understand and it's precisely the reason why you can't afford not to offer a guarantee because guess what... Your prospective customers are also scared to death of being ripped off too and if their fears aren't dealt with - they ain't gonna give you their money! Seriously though, some people are dishonest. Some people will deliberately aim to gain stuff by deception. But, thankfully, not as many as you might think. Plus, the increase in sales to genuine, honest customers will always more than compensate for the odd bad apple. Right, back to the formula... I said it was simple and it is. Plus there's a handy mnemonic for you... Think of all these extra sales you're going to make as being in the B.A.G. Make a Bold Promise and back it up with an Awesome Guarantee In the next issue I'll show you how to make a bold promise and the three elements of an Awesome Guarantee! See you then! 'Dangerous' Debbie Jenkins (c) Copyright 2005 www.BookShaker.com SUMMER CAN BE SLOW FOR BUSINESS I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk
MORE RESOURCES:
Branding - Google News |
|
|
|
RELATED ARTICLES
Brand Image - Brand Identity Guru Having a brand image is not a "have or have not" proposition. Everyone has one. Nike / Sears / Kmart The Sears-Kmart merger hopes to fabricate some sort of silver lining for both retailers but instead seems to embody the inevitable philosophy of "going down together." Kmart, an already sinking ship, certainly worsens conditions for Sears, and Sears does not have a strong enough current to keep Kmart afloat when there are enterprises like Wal*Mart and Target constantly blasting holes in the stern with brand messages of "smart and classy. Value Proposition Writing - Brand Identity Guru Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo. Strategy and Tips for a Successful Logo Design Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands You'd have to labor to shield yourself from the power of Branding; it's hard to avoid it in today's business and social climate. Even in the backwoods of very, very small-town America, you couldn't emancipate yourself from the in-your- face concepts of Branding messages from all over the world. Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between mein my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts touting the need for a personal brandin sole proprietor businesses the confusion is growing. Fast Forwarding Your Business If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate. Personal Branding: Characteristics of a Strong Personal Brand How many times have you been at a networking function and been lost for words when asked "what do you do"?We all have. But do you see this as a threat or an opportunity?Developing a Personal Branding Statement or PBS can be a powerful way to help market yourself to prospects, clients or potential employers. Choosing the Right Color Palette Color is a highly personal experience - everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to?We have developed several methods and approaches for determining successful color palettes. How Much Is A Great Business Logo Really Worth? A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. Living Your Brand on the Web - Part 1 OK, so you took the plunge and purchased your internet domain. Good for you! Now what? According to Google. What the Heck is Branding and Why Should I Care? There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It's the way you present your business and how the world perceives it. Positioning and Branding - Brand Identity Guru Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength's and equities? What are the barriers or threats standing in the way? A brand strategy company will provide you with an objective assessment of your brand.They can deliver specific solutions that will allow you to reach your strategic business goals and objectives, and clearly differentiate your brand and identity in the marketplace. Multi-Brand Franchises in the QSR Sector Well not everyone is aware that McDonalds also owns several other bands such as Boston Markets; 650 stores in 23 states, Chipotle Mexican Grill; 230 stores in 10 states, Donato's Pizza 200 stores in 10 states, Pret a Manager 140 stores in 4 countries, Fazoli's 400 units in 32 states and two countries. Of this the company derives 2 Billion in annual sales, this is not even counting McDonalds. Brand Identity Company - Brand Identity Guru Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang its hat. Great Brands Depend On Attention To The Brand Architecture Do you have the architecture in place to make sure each and every brand contact sends the right message?Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each component looks perfect and enhances the overall effect of the building.In the audiobook, "Sound Advice on Brand Marketing," author Tom Miller says, "Great architecture works because of attention to detail, and great brands depend on the same level of attention. Logo Design Tips Logos can be described as visual icons that provide a unique identification element to a business or product. Logos provide quick visual recognition of a Company which in-turn builds branding. Brand Equity Building - Measuring Brand Value Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works to improve the strength of its brands, it must trace progress, or risk "flying blind. Adventures in Advertising and the Affect on the Brand Name Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers. Branding Is Not Selling Out: ITS SELLING IN Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isnt in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and filmmakers everywhere starving. Starving.
|
| home | site map |
| © 2006 |
