| |
| |
|
Branding Information |
|
|
|
New Uniforms Could be the Gold Charm for the Golden Arches
New designer uniforms could be the gold charm McDonald's needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food restaurants reflect the image they are portraying in their advertisement campaign. The new "I'm lovin' it" marketing campaign has attracted a youthful audience to the fast-food chain. However, when this trendy younger crowd comes to McDonald's, they do not see the same fashionable place that they saw in the commercial. Instead, they see the same thing that they would see at just about any fast-food restaurant. McDonald's hopes to further entice this target market into their restaurants by updating their restaurants with new employee uniforms. This gold charm could definitely be the factor that distinguishes McDonald's from other fast food chains. Instead of having their young workers dreading to wear their uniform to work, the goal is to have a uniform that actually appeals to the employees, something that they would wear even if they didn't have to. With over 300,000 workers, this will not be an easy change but almost certainly a change that will be worth it for McDonald's. For the last five years McDonald's has been struggling to revamp themselves in order to appeal to a younger audience. In quest to become more "cool," McDonald's introduced the "I'm lovin' it" campaign with pop favorites Justin Timberlake and Beyonce Knowles of Destiny's Child singing the jingle for the commercials. These superstars help give validity that McDonald's must be a good place to eat if Justin Timberlake and Beyonce Knowles of Destiny's Child will go there. Along with this, McDonald's has also improved their menu to meet the needs of this younger, en vogue consumer (this includes low-carb options to match the current rage of the Atkins' Diet). This new marketing campaign has proved to be very successful for the fast-food chain, improving sales in their targeted audience. As new and hip as these commercials, radio ads, and billboards maybe, little change has occurred in the appearance of the restaurant itself since its beginning. While the company has changed its branding strategy away from children and families by no longer using Ronald McDonald and the Hamburglar in their commercials and advertisements, they still have not done much to bring their facilities up with the times. These new designer uniforms could possibly be just what they need to begin the improvement of the McDonald's actual restaurant facility. Yet, what maybe a gold charm for the golden arches, could possibly be a horrible disaster to a clothing line. Something that certain clothing designers need to worry about is whether or not they will look like a "sell out" if they decide to do a fast-food restaurant's uniform. Labels like Abercrombie and Fitch have worked hard to be the top of their line and not something that is worn by fast food employees and covered in grease. This could definitely be a risky move as far as branding goes for some clothing companies. However, these designers could possibly be motivated if the price was right. It is estimated that these gold charm uniforms can cost up to $80 million for McDonald's. These uniforms are certainly not cheap for McDonald's. While a designer for the new uniforms has no been chosen, the golden arches are looking at designers such as Ralph Lauren, Tommy Hilfiger, and even from Sean P. Diddy Combs. Although these new uniforms may seem like an unnecessary expense it might just be precisely what they need to connect their restaurants to the image they are portraying in their ads. Kaitlin Carruth is a client account specialist with 10x Marketing - More Visitors. More Buyers. More Revenue. To learn more about other types of gold charms, please visit Harris Michael Jewelry.
MORE RESOURCES:
Branding - Google News |
|
|
|
RELATED ARTICLES
Trademark Your Business - Lessons Learned Small business owners learn many lessons the hard way - through the school of hard knocks. I recently experienced my own tough lesson concerning the importance trademarking my business name. You'll Bring a Parade of Business to Your Door! Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be. The Importance of Branding - Can It Really Make a Difference? As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. Branding: You are the Brand What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person. Eye On The Pie: Branding From an Investors P.O.V. When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public-- when money-minded people want more, they want a piece of your brand pie. Power Your Word for Profit Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing the same at a fraction of the cost. Value Proposition Writing - Brand Identity Guru Your Value Proposition, or as I usually call it, your Core Marketing Message, is still misunderstood by most professionals. It's not just a tagline, sound bite or even an "Audio Logo. Your Small Business Name -- Important? You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. Counterfeit Branding - Representing True Globalisation! From cigarettes to fashion accessories to food products to medicines, more than 50% of the global market are filled with counterfeited products. Do you realise that the Nike t-shirt that you are probably wearing right now may not even exist in the design portfolio of Nike Inc. Differentiate and Dominate Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs. Boston Brand Building - Brand Identity Guru "Make no little plans, they have no magic to stir your blood.. Brand Equity - Brand Identity Guru 7 Qualities Of A Strong Brand:1. Commands premium pricing while retaining loyalty2. Brand Building 201: Finding The Ideal Way The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. Branding Mistakes - Brand Identity Guru 1. It "sells itself. McDonalds Supply Chain of Potatoes McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Starbucks is doing the same thing, but instead of having partnerships and coffee beans, they are all of in-house. Blonds Have More Fun! In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany's Erich Hartmann. During WWII, Hartmann recorded 352 confirmed in-flight victories. Branding Guru - Brand Identity Guru Branding TodayHave you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many people do you tell about a positive brand experience? How about for a poor brand experience?One poor brand experience will not destroy a firm. One poor brand experience per day, however, can ruin a company in the long run for sure. Which Of These Words Attract Your Clients Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call. Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey The seventh in a continuing series of twice-yearly surveys by The American Affluence Research Center (AARC) reveals the brands considered to have the highest quality, regardless of price, by the wealthiest 10% of Americans, the 11 million households representing about half of all consumer income and spending, a third of the total US economy, and 70% of the personal wealth of Americans.Just released, the AARC report, The Luxury Market: Spring 2005 Survey of Affluent Americans, shows the affluent named Rolex, Cartier, and Tag Heuer as the top three brands for quality, regardless of price, for lady's fine watches. 7 Branding Secrets: Ready or Not? Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers.
|
| home | site map |
| © 2006 |
