Branding Information

Branding Information

Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business


On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that we usually disqualify the franchise candidate if they do have prior experience. And we always ask the prospective franchise buyer what sort of experience they have in our industry.

Corporate Internet Branding is only Part of A Business Success


Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm talking about.

Corporate Logo Design - 6 Keys to Success


A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.

The Very Basics of Design


Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whether the design and layout of the material will be able to carry the message across effectively to the readers and your potential market.

Trade Journals in Franchising


As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference.

Business Case Study Automotive Detailing Franchise Company


How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded.

Whats In A Name? When It Comes To Your Business, Plenty!


Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember? -- Randy P.A: What's in a name? When it comes to your business, Randy, a lot more than you might think.

Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards


June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them.

Mascots - The Killer Promotional Concept


Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness".

The Aim of the Name


Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same.

Brand Boring or Brand Buzz?


I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company's ad.

Branding: What Not to Do


Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address.

A Lesson in Branding from Paris Hilton


I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank.

Why Should I do Business With You?


It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.

Product Positioning for Enterprise Software and Information Technology Companies


Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning.

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MORE RESOURCES:

Seattle Post Intelligencer

Palin the 'hockey mom' is just an exercise in political branding
guardian.co.uk, UK - Sep 5, 2008
This was a cold-bloodedly deliberate attempt at political branding. Palin referred to herself a hockey mom in her carefully scripted and vetted acceptance ...
Black GOP Delegate: Sarah's Real Blackvoices
VP Mess Hangs New Tag On McCain: Chaotic Huffington Post
McCain's Palin Pick Proves His "Put My Country First" Hypocrisy OpEdNews
all 1,000 news articles


Hindu

Brand theory
Hindu, India - 4 hours ago
Whistler’s feat has mutated into a powerful force within the current art world — one that forms the very pulse of contemporary society — building Brand ...


Calaveras Enterprise (subscription)

Selling a city: Branding Angels Camp
Calaveras Enterprise (subscription), CA - 16 hours ago
By Krissi Krob A crowd of merchants and residents gathers in Utica Park for Roger Brooks’ presentation on city branding. Enterprise photo by Krissi Krob As ...


ABC News

Palin's brands shake up presidential race
Bizjournals.com, NC - Sep 5, 2008
Sarah Palin has shaken the presidential race in good part to the quick branding of herself as a small-town "hockey mom" to rural and swing voters while ...
Video: John McCain's Summer Tour WSJDigitalNetwork
The best choice? The Times of Trenton - NJ.com
all 804 news articles


DailyTech

Microsoft’s Windows advertising, minus the Windows
Financial Times, UK - Sep 5, 2008
That’s about all there is to say about the start of Microsoft’s biggest-ever branding campaign, which hit TV screens on Thursday evening in the US. ...
Seinfeld-Windows TV Ad Anything But 'Delicious' Slashdot
Digital Life Bill and Jerry Chat as Confusing Windows Blitz Begins CIO Today
Gates, Seinfeld, Yada, Yada CRN
eFluxMedia - Gizmodo
all 509 news articles


Ottawa Business Journal

Employment Branding: Applying Classic Branding Principles To ...
Ottawa Business Journal,  Canada - Sep 5, 2008
What does your brand say about you and your company and what role does your brand play in attracting and retaining the best talent? The power of branding is ...


Dexigner

Ours: Democracy in the Age of Branding
Dexigner - 22 hours ago
Parsons The New School for Design will present a timely exhibition exploring democracy as a global brand in Ours: Democracy in the Age of Branding. ...


Branding takes the bluetooth way
Business Standard, India - Sep 4, 2008
Indian firms are now using wireless technology to advertise and create brand awareness among consumers for their products. The concept is being used mainly ...


New Book, ForwardFast, Just Released by Health Science Branding ...
PharmaLive.com (press release), PA - Sep 5, 2008
4, 2008 – Stinson Brand Innovation, Inc. announces the release of a new business book, ForwardFast: The 6-Step Model to Accelerate Your Health, Science, ...


Koch Logistics Conveys Smarter Supply Chain Management With Re ...
PR Web (press release), WA - Sep 5, 2008
St. Paul, MN (PRWEB) September 5, 2008 -- Koch Logistics' branding program isn't just a new logo. It's an expression of the company's evolution to a key ...

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