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5 Zero-Cost Spam Prevention Tools For All Situations!
Anyone who uses email knows what Spam is!
It's annoying and time consuming to wade through volumes of fraud, con and obscene emails to filter out the really important ones. And I am sure you are affected by this menace in some form or other....
7 Key Points to Consider When Choosing a Web Host
With literally thousands of web hosting companies in the industry all vieing for your business, carefully consider these key points to ensure you make the most well informed decision possible. 1. Server Space First, think about how much space...
Criteria for Choosing an Ideal Web Hosting Company
Before we talk about what it takes to be a cheap and good quality web host, let’s get to the fundamental first.
What is a Web Host?
A web host is a service provider that places your web site on a computer which is connected to the internet. The...
How to Design a Search Engine Friendly Web Site
Many web site designers don't design their sites for the
search engines. This is a huge mistake because they miss
out on attracting lots of free traffic. Your beautifully
designed web site may have cost you thousands of dollars
but it still...
Message Board Basics 101
Where can you go to exchange and share ideas? Is there someplace where you can ask for advice or just ask questions concerning home based businesses? You bet! Message boards, AKA, discussion forums. A message board is a place on the web that...
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How To Design Your Website For Maximum Sales
1. Front Page
Make it brief and quick loading. Avoid large graphics, fancy
Flash movies and hefty Javascripts. Have a sharp marketing focus.
Display your most important marketing information on your front
page. Avoid filling it with tons of details or hyperlinks. Your
front page's primary function is to capture the visitors'
attention and generate further desired actions such as the
browsing of your sales catalog.
2. Web Design
Adopt attractive and professional designs. If you are not
skillful with HTML and graphics, engage a professional web
designer to produce your website. This is one investment that
will pay off in the long run. Your website is your online
salesperson. It reflects your business image. An attractively
designed site builds sales credibility and trust.
Create a uniform theme. Use uniform colors and graphics
throughout your site. Take a peek at the websites of top market
players in your industry. What kind of design do they adopt? If
they are at the top, they are definitely getting it right!
Test your pages on computers with different screen resolutions
and connection speeds. Do you encounter any bugs or layout
issues? Browse your website from your potential customers'
prospective!
3. Site Navigation
Lack of navigational links or too much of them affect sales.
Sites with little navigational links leave visitors stranded as
they browse deeper. A common navigational menu, either at the
left-hand side or the top and bottom of every page, ensures a
smoother
browsing experience.
Having excessive links in your navigational menu also confuse
visitors. If your average visitor spends just 15 minutes at your
site, you want them to go to your most important pages. Avoid
fanciful navigational menus that load too slowly.
Regularly monitor and update the hyperlinks on your website. Dead
or outdated links reflect poorly on your business.
4. Order Form
Place your ordering link at a prominent position. Let your
visitors find your order form easily. Test the form thoroughly
for bugs. Don't lose sales because your order form doesn't work
or hang halfway through the transaction!
Make sure that your prices, shipping and handling costs, delivery
schedule, return policy and guarantees are clearly displayed or
linked.
Ask only for the necessary information to complete the sale
transaction. Avoid unnecessary fields. Your customers want to
complete their transaction quickly.
5. Seal Programs
Seal Programs such as the Better Business Bureau Online
(BBBOnline) Reliability Seal at http://www.bbbonline.org can
enhance your business image.
Displaying these seals on your website assure potential customers
that your business is credible and legitimate. This is especially
useful for new startups or small businesses.
About the Author
Michael Low is a widely-published marketing consultant. He
provides top-notch press release (PR) services at affordable
rates. Check out his full-range of PR services at
http://www.prbuilder.com/pr.cgi?a005
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