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Five Secrets of Writing Great Sales Copy
Why are you reading this sentence? I’ll bet you a steak at Ruth Chris it’s because of the implied promise of the title. That promise – that you’ll soon be privy to five well guarded secrets of writing great sales copy – just grabbed the skeptic in...
How to Write Killer Sales Copy
Sales copy is kind of like high school kids: the nicest, most polite ones often have the least friends. There are so many misconceptions going around as to what makes good copy that I thought it would be interesting to discuss the basics here....
Power Writing 101: Tips and Tricks to Get You Taken Seriously!
In my ten years as an advertiser, I’ve encountered plenty of folks with a flair for writing. They were born having some idea of where to put the words within the sentence, and the sentences within the paragraph. They usually know what words to use –...
Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells! In...
Why Write Articles to Promote your Book?
Reach 15,000 to 100,000 targeted buyers every week Online. That's the best reason I know to write and submit how-to articles to opt-in ezines and top web sites. get more book sales.Now, that's real exposure! And it's totally targeted because...
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Get Your Reader To Act Now
A big part of the battle when writing marketing copy on your web
site, your print ad or your direct mail piece, is to get the
reader to act right now. If they delay, you have probably lost
them.
So how do you get someone to stop what they are doing, pull out
their credit card and buy your offer immediately? Let me share
some of the formulas I use when writing marketing pieces:
· Scarcity. Nothing motivates like limited availability.
When the next Rolling Stones concert goes on sale, you know that
it will be compeltely sold out within hours, so you must act
fast if you want to hear Mick and the boys do Jumpin Jack Flash.
· Premiums. Remember the old Ginzu Knives commercials,
"but wait, there's more" ? They kept adding on one extra after
another if you acted right now. By the time they had added on
about three or four extras, you felt that you couldn't afford
not to order right away.
· Deadlines. Put a time limit on your offer and you will
seldom fail to see an increase in your response
rates.
· Discounts for fast responses. Have you ever received an
offer for a seminar that gives you on price if you pay at the
door, a lower price if you pay two weeks before the seminar and
an even lower price if you pay two months early? Guess what,
early bird discounts work very well with all kinds of offers.
Next time you need to bump up your response rate (and when don't
you want to increase the number of responses?) try one of these
ideas to increase the urgency of your offer, and get them to act
now.
COPYRIGHT (c) 2005, Charles Brown
About the author:
Do you need to turn the written word into profits? Charles Brown
is a freelance commercial writer located in Dallas-Fort Worth
area, who is available to help write professional web content,
organizational newsletters, direct marketing material and other
copywriting projects for business and non-profits. Put Mr. Brown
on your team today. Visit him at
www.bizwriterstudio.blogspot.com or you may contact him at
817.715.3852 or charbrow@gmail.com.
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