| |
| |
|
Copywriting Information |
|
|
|
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. And revolving around the graphic designer circles is the quote "Good artists copy, great artists steal" known as Picasso's quote, still. Anyway, it might just be safe to assume that Picasso have not quoted this words exactly but he did have an "expert's assessment and statement" regarding copying and stealing art styles and techniques. The artistic world was widely influenced by Picasso, being the first living artist to be featured in the Louvre. Many have their own opinion and interpretation as to what he really meant on the quote. With the onset of digital technology and digital art, it is understandable that the modern Web graphic design also has an interpretation for it. In an article by Cameron Moll, the Creative Director for IDI at http://www.sitepoint.com/article/copy-great-designers-steal he had endeavored to uncover a possible explanation in three levels of design. These three levels involves some aspect of copying or stealing, shows increasing design maturity, adapts Picasso's quote to modern graphic design. The interpretation by Moll was segmented in such a way that do not imply that they are the only levels of design. it is but a guide to assist the improvement of designers' design and lead to their maturity with regards to copying and stealing designs. The first level explains a well-imparted principle of starting out by copying other well-created designs. Web designing could relate this principle from the advice of Web copywriting guru, Gerry McGovern for writers: having a model for the kind of article that they need to do, dissect and analyze them and copy. Copying, not creating have surprising positive effect, too, that of maintaining conventionality. There's a familiar and intuitive effect for the users when most sites have essentially the same layout and information architecture by most sites. A Web designing career involve time constraints and budget limitations so much so that copying is almost mandatory. The second level explains that the best resources where designers can steal are from themselves. They can tap into loads of their past designs that were never used or completed, or from their designs that have already been successful in order to reinvent a new design. This kind of stealing is quite helpful in molding their own distinctive design style to use as a selling point for clients. The third level involves stealing from discreet sources. Albert Einstein is noted for quoting, "The secret to creativity is knowing how to hide your sources." For designers the easiest way to do this is to use sources already hidden. Even great artists can't be accused of stealing if their rare jewels of inspiration are from lost, bypassed, forgotten ideas which they have successfully incorporated with their own distinctive style. To graphic designers, they have to really research and rummage for the necessary unused and forgotten ideas applicable for their design. One must be careful in copying from well-known sources, though. It is best to copy the inspiration and not the exact output. To fully summarize, all graphid designers out there, there's no problem in copying, even Picasso, in one of his quotes told about the necessity of copying. However, it is best to be careful in what you copy and how you copy it. Lala C. Ballatan is a 26 year-old Communication Arts graduate, with a major in Journalism. Right after graduating last 1999, she worked for one year as a clerk then became a Research, Publication and Documentation Program Director at a non-government organization, which focuses on the rights, interests and welfare of workers for about four years. Book reading has always been her greatest passion -- mysteries, horrors, psycho-thrillers, historical documentaries and classics. She got hooked into it way back when she was but a shy kid. Her writing prowess began as early as she was 10 years old in girlish diaries. With writing, she felt freedom - to express her viewpoints and assert it, to bring out all concerns -- imagined and observed, to bear witness. For comments and inquiries about the article visit http://www.ucreative.com
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Do You Make These 5 Mistakes When Writing Sales Copy? Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon. Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting?Copywriting, also known as business or promotional writing, can do more than put a few extra bucks in your wallet - it can also help you develop as a writer. Four Things Every Web Site Headline Must Do As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. Five Sections of Your Copy Guaranteed To Get Read Only about 20% of your copy is going to get read. The rest will simply be scanned. Professional Copywriting Services - How to Provide Your Own Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including: the quality of the product or service offered; the dress code of the sales people; the location and decor of the business premises and; the quality of their written material. Top 10 Ways For Copywriters To Overcome Writers Block We all know that words have the power to persuade, compel and most importantly, sell.However, many have likened the process to getting the 'right words' to trying to get blood from a stone. Its the Headline, Stupid! - Writing Powerful Headlines "It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title. The Lost Art Of Fundamental Copywriting What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because that's what a few of today's copywriting experts are telling them they should do!I'll let you in on a little secret. The Secret to Drilling Down Deep in Your Target Market Here's another drill ripped out of the Field Guide for my Red Hot Copywriting Bootcamp. There are 20 drills total which take 15 minutes per day (my "recruits" get weekends off). Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful If your ad is not generating a lot of sales, the reason may be because it is not effective.Here are secret website advertising tactics to make it more impactful and therefore generate more orders:1. How Ghost Writing Articles And Booklets Can Earn You Big Money! Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, ghost writing articles and books for businesses could earn you a lot of money and end your painful quest for writing jobs.Making money as a freelance writer can be tough especially for newbies with no samples or prior experience. Writing Effective Sales Copy Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words. Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. SEO Copywriting: 7 Tips So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. Organizing Your Data to Write Better Copy Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded. 10 Tips for Aspiring Freelance Copywriters Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least. Some Important Tips On Proposals And Price Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.It's all about "price". Freelance Writing As A Career Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances are that they will respond by telling you about their own desire to be a freelance writer. A Writers Secrets Every person has secrets that only he or she knows, secrets that are not shared with anyone, not even the most intimate friends, partners, even soul mates. These secrets may be righteous or sinister, yet for reasons, often unknown, they are never revealed to any other person. The Power of Saying You Can If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet.
|
| home | site map |
| © 2008 |
