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Copywriting Information |
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Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort? The answer is "Yes" if they are done right. When done correctly, testimonials can help you establish credibility and give you an opportunity to prove the claims about your web site. However, when done incorrectly, testimonials aren't believable and honest, and can cause more harm than good. Here are some ideas on how to use testimonials effectively: 1. Do not fake it 2. Be brief 3. Identify the person giving the testimonial 4. Put testimonials throughout your web site Herb and Monica Leibacher operate Web Builder Express. Create a professional web site for your business or non-profit organization with Web Builder Express. At http://www.WebBuilderExpress.com, you can request your free Quick Start Guide that tells you how to create a great web site.
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