| |
| |
|
Copywriting Information |
|
|
|
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out.... TOP 9 POINTS TO FOLLOW: 1. Stress on ADVANTAGE, RESULT, BENEFIT, PLEASURE, or VALUE 2. EMOTIONAL headlines that make people excited, scared or curious yield BETTER results 3. Your headline must be BELIEVABLE 4. Grab your customer's attention - set the TONE of the offer 5. Your customer should be able to FIND what he is looking for in your headline 6. Put your headline in QUOTATION marks. Studies show a headline attracts 28% MORE attention in quotes. 7. Begin each word in your headline with CAPITALS. 8. Headlines should ideally be within 35 to 40 words. 9. Your headlines should be in ACTIVE VOICE. Things to Avoid: 1. Using the word "Cheap" in a headline or sales copy is not advisable. Instead of "Cheap" use "Rock Bottom Price", "Inexpensive" or "Incredible Low Price" etc. 2. DON'T USE ALL CAPITAL LETTERS 3. Don't use excessive punctuation!!!!!!!! 4. Don't try to get "everyone's" attention with the headline. - PRACTICE "target marketing" 5. Don't start a headline with a VERB. Use these magic words in your headlines to attract attention immediately: YOU YOUR FREE BONUS GUARANTEE PROVEN RESULTS RISK-FREE EXCLUSIVE AMAZING SENSATIONAL BREAKTHROUGH SECRETS URGENT AT LAST FINALLY JUST ARRIVED ITS HERE LATEST FIRST NEW DISCOVER REVEALED MASTER LAST CHANCE HURRY NOW LIMITED OFFER PROFIT MONEY MORE BETTER HIDDEN REWARDS FAST WANTED YES Ipsita Mukherjee is a freelance web copywriter.
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Four Things Every Web Site Headline Must Do As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. Segmenting Your Target Audience Through Your Copywriting Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well. Be Contagious... Spread The Word! "Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage. Why You Should Write To Inform And Not To Sell Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. Memorable Sales Copy -- How to Write it Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you can describe your products or services in such a way that it forms images in your customers' heads, well, then you've just created something that will last long after the marketing is over. Fill Your Readers with Confidence Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars! Subhead.. 3 Steps To Better Sales Copywriting Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter. Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments. 10 Tips for Writing Web Copy One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.In days gone bye, banners and graphics were all important but now it's the words that do the selling. How Writing Radio Can Help You Become a Better Writer Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition. How to Write for a Paper or Magazine l. Introduce yourself to the editor of your local newspaper. 7 Powerful Sales Copy Writing Techniques! Your sales letter is the most important component in your web site or marketing campaign. It will introduces your products or services to your visitors and how people react (buy, bookmark, leave) is 80% entirely depends on your sales letter. How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants Web marketers: have you figured out that article marketing is the secret to your success on the web?And did you realize that the more web articles you put into circulation, the more of a web celebrity you'll become, and the more money will come pouring in?So what did you do after you figured this out? Let me guess: You went on Elance.com searching from someone to write your web articles cheap. The Secret to Web Copywriting Gurudom Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.1. Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization). Killer Ad Copy Not everyone is a writer. Good copy writing is a science and can be learned over time. Six Reasons You Don't Need a Technical Writer (and Why They're Dead Wrong!) I know, I know. Times are tough. Is Your Content Provider Selling You Ripped Content? Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so. Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career For the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You Can Too!, I asked ten questions of freelancers who were living their dream life. Following are some of their answers.
|
| home | site map |
| © 2008 |
