| |
| |
|
Copywriting Information |
|
|
|
How to Write for a Paper or Magazine
l. Introduce yourself to the editor of your local newspaper. (Or, if you do business within a certain neighborhood, talk to the editor of the neighborhood paper or shopper.) Tell him/her about your profession. Express your availability to serve as that paper's free-lance "expert" for that profession. 2. Invite the editor to call you anytime the paper is doing a story on your field. 3. If you offer to work for free initially, it should be easier to get published. And this will show the editor your ability to generate interesting, informative copy. 4. Suggest a question/answer column about what you do. Develop a "sample" column where you ask questions consumers might have...then provide the answers. 5. You don't need to stop at just one newspaper! If your customers are located throughout a metro area, approach all the neighborhood and business-related newspapers that serve the community. (However, if a newspaper's eager to run your material for free, you may want to grant that newspaper exclusive use of your materials within the area.) 6. Give your sample column a memorable name...one, perhaps, that details the service you provide. (Examples: "Insurance Info" or "Tennis Talk," etc.) 7. If newspapers don't want to run you columns for free, how about paying for them? You can still use a question/answer format for your ad, or you might want to develop an "ad-vertorial" style column. That's an ad that looks like a news story. 8. IMPORTANT! When you've had a few of these columns published, ask each paper for written permission to reprint these articles (giving a credit line to the paper). You may decide to use these articles later in your own print advertising or direct mail. Rix Quinn's new book "Words That Stick" offers lots of writing ideas. You can order it from http://www.amazon.com/exec/obidos/ASIN/1580085768/qid/ For more details on Rix's phone seminars, e-mail him at mailto:rixquinn@charter.net
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
10 Things You Should Expect From Your IT Copywriter Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. Five Tips for Writing Eyeball-Grabbing Headlines If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story. Content is King IntroductionA pencil. Yes, a pencil. How Writing Radio Can Help You Become a Better Writer Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition. Copywriting 101: Exclamation Point, Friend or Foe? My name is Ann and I'm a grammar geek. There, it's out and I'm relieved. How To Find Freelance Copywriting Jobs Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a few things you need to do in order to get the freelance copywriting jobs that you have been looking for. Grammatical Mistakes DONT Sell When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time. Is Freelance Hiring Right For You? Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. Touching the Prospect's Emotions in Your Sales Letter Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite. Subtle Emotion - The Key To Copy That Works Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. How To Write Powerful Headlines I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. Discover Your Creativity You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments. How To Write Headlines That Grab Your Prospects Attention It doesn't matter if you're writing an article, a newspaper or magazine ad, a web page, or even a Yellow Page ad. If it has a headline, that headline is the most important component of the entire package. Are Long Copy Salesletters Scams? A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Six Reasons You Don't Need a Technical Writer (and Why They're Dead Wrong!) I know, I know. Times are tough. 11 Ways to Get an Editors Attention I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk. How You Can Become A Freelance Business Plan Writer As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. The Five Rules Of Influential Web Writing Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it. Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you.
|
| home | site map |
| © 2008 |
